Clean Promise
Our products have no distractions or filler ingredients, resulting in more efficacious, targeted formulas with mindfully selected ingredients. We deliver affordable, best-in-class products because we believe that everyone should have access to the best that haircare has to offer.
No Parabens
Parabens are commonly used as preservatives, but we make sure to use safe alternatives so that you can have products that are good for you and your hair.
Vegan / Cruelty Free
Not only do we not test on animals, our products are completely free of any animal and animal-derived ingredients.
No Mineral Oils
A derivative of crude oil, mineral oil has been shown to negatively impact hair growth and cause lasting disruption to the scalp.
No SLS / SLES
Prolonged exposure to these two surfactants may have an irritating effect on your scalp, making your skin and scalp feel itchy and dry.
Soothing
Aloe Vera
Contains enzymes that are soothing and anti-irritating
,Rich in Antioxidants
,Fatty Acids
and Vitamin E
Argan Oil
Provides moisture to hair and helps combat frizz
Moisturize and
Shine
Avocado Oil
Rich in fats, this oil helps penetrate the hair shaft to strengthen, smooth, and protect from dehydration
Strengthen and
Moisturize
Bamboo
High in silica, bamboo can help strengthen hair strands while retaining moisture for more elasticity and less breakage
Scalp
Health
Castor
Seed Oil
Rich in Omega-9 fatty acids and Vitamin E, this oil helps condition the hair and improve lustrous shine
Deep
Cleanse
Charcoal
Helps remove oil, dirt, and product build-up without damaging the hair shaft itself
Moisturize
Coconut
Oil
Deeply moisturizes hair and soothes scalp for shine and softness
Stimulate
Hair Follicles
Eucalyptus
Helps invigorate hair follicles and soothe itchy scalp
Revitalize
Grapefruit
Loaded with Vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and provide vibrance and shine to strands
Shine and
Softness
Jojoba
Oil
Forms a protective layer around hair to help retain moisture, giving hair a smooth and soft texture
Rich in
Vitamin A
Murumuru
Butter
Murumuru softens hair and locks in moisture, helping hair stay shiny and healthy looking
Strengthen
Quinoa
Packed with protein to help strengthen and protect hair
Absorbent
Rice
Starch
A translucent powder that absorbs oil and odors and blends into all hair colors, while providing volume to roots
Strengthen
Rice
Protein
Rich in proteins that increase hair elasticity, strength, and protect it from damage
Antimicrobial
Rosemary
Stimulates the scalp and provides antimicrobial and calming properties
Clarifying
Tea Tree Oil
An essential oil and antioxidant that clarifies and stimulates
Soothing
Aloe Vera
Contains enzymes that are soothing and anti-irritating
,Rich in Antioxidants
,Fatty Acids
and Vitamin E
Argan Oil
Provides moisture to hair and helps combat frizz
Moisturize and
Shine
Avocado Oil
Rich in fats, this oil helps penetrate the hair shaft to strengthen, smooth, and protect from dehydration
Strengthen and
Moisturize
Bamboo
High in silica, bamboo can help strengthen hair strands while retaining moisture for more elasticity and less breakage
Scalp Health
Castor
Seed Oil
Rich in Omega-9 fatty acids and Vitamin E, this oil helps condition the hair and improve lustrous shine
Deep
Cleanse
Charcoal
Helps remove oil, dirt, and product build-up without damaging the hair shaft itself
Moisturize
Coconut
Oil
Deeply moisturizes hair and soothes scalp for shine and softness
Stimulate
Hair Follicles
Eucalyptus
Helps invigorate hair follicles and soothe itchy scalp
Revitalize
Grapefruit
Loaded with Vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and provide vibrance and shine to strands
Shine and
Softness
Jojoba
Oil
Forms a protective layer around hair to help retain moisture, giving hair a smooth and soft texture
Rich in
Vitamin A
Murumuru
Butter
Murumuru softens hair and locks in moisture, helping hair stay shiny and healthy looking
Strengthen
Quinoa
Packed with protein to help strengthen and protect hair
Absorbent
Rice
Starch
A translucent powder that absorbs oil and odors and blends into all hair colors, while providing volume to roots
Strengthen
Rice
Protein
Rich in proteins that increase hair elasticity, strength, and protect it from damage
Antimicrobial
Rosemary
Stimulates the scalp and provides antimicrobial and calming properties
Clarifying
Tea Tree Oil
An essential oil and antioxidant that clarifies and stimulates
ANOMALY'S NO-NO LIST
Parabens
Phthalates
Mineral oil
Silicones (excl. dry shampoo)
Sodium lauryl sulfate/sodium laureth sulfate (in rinse-off products)
Petrolatum
Triclosan
BHT
Formaldehyde releasers or donors
Talc (in non-powder based formulas)
Gluten derived ingredients
Non-IFRA compliant fragrance
Microbeads (in rinse-off products
D4, D5, D6 (in rinse-off products)
D4 (in leave-on products)
Nanomaterials
Aloe Vera extract – non-decolorized, whole leaf extract
Ingredients containing diethanolamine
Hydroxyisohexyl 3-&4-Cyclohexene Carboxaldehyde (HMPCC)* and Hydroxyisohexyl-3-Cyclohexene Carboxaldehyde. CAS#51414-25-6/319 06-04-4
Carbomers containing benzene residue
CMR substances under EU Cosmetic Directive
Chlorofluorocarbon propellants
Red 21, 22, 27, 28
Orange 5